1 October 2008 — Imagine riding a bicycle across 45 miles of rocky, dry, and dusty Africa. Now imagine starting the race on a mountain at an elevation of 10,000 feet! Well, that is just what Adam Roberts of Born Free USA is doing in his quest to protect wildlife.

Adam, Senior Vice President of the Born Free USA wildlife conservation organization, is taking part this month in the treacherous Mount Kenya ’10 to 4′ Mountain Bike Challenge to raise funds for the Bill Woodley Mount Kenya Trust, one of Born Free’s partner organizations in Kenya. The Trust funds anti-poaching, de-snaring, community conservation, forest protection and environmental education on Mt Kenya, a World Heritage Site. This will be the third year that Born Free is supporting the Trust. For more information visit:  www.mountkenyatrust.org or www.bornfreeusa.org.

To support Adam’s brave endeavour, make a donation below: