15 December 2008 – I’ve always loved the down-home feel of Sears, where you can find everything from lawnmowers to slippers. Over the years, it has managed to continue to exhude community values and has been a strong symbol of American business and culture. This year, despite the very tough economic times, it has expanded its historic committment to those serving in the American military and their families through its ”Heroes at Home” program.

Sears says:

In the past “Heroes at Home” has helped to improve the lives of military families in need across America by making necessary repairs, improvements or modifications to their homes. From now until Christmas Day Sears is expanding their efforts. With the help of the Department of Defense and the USO Sears has created the “Heroes at Home Military Wish Registry.” This registry has over 30,000 deserving military families and personnel on it. With the help of our customers and local communities, Sears is hoping to give a $550 gift card to each of these families. The actual amount given to the families will depend on the final amount of donations received.

Sears customers are able to participate in fundraising initiatives either by making donations in stores or online at www.sears.com/wish.

With many military families separated during the holidays, and now struggling to get through these tough economic times, Sears’ generosity takes on an even higher level of meaning this year.