Archive for February, 2009

Doing “good” drives sales in a tough economy

1 February 2009 – A new “cause consumer behavior study” carried out by Cone and Duke University confirms that linking a product to a cause drives sales. The study shows that people are much more likely to purchase a product that is aligned with a cause. In these tough economic times, it appears that those that [...]

Posted on Feb 1st, 2009 by | No Comments »