1 February 2009 – A new “cause consumer behavior study” carried out by Cone and Duke University confirms that linking a product to a cause drives sales. The study shows that people are much more likely to purchase a product that is aligned with a cause.
In these tough economic times, it appears that those that “do good” will do better financial than those that do not.
More info on the study is available at: http://www.coneinc.com/contentmgr/showdetails.php/id/1188 .
