22 February 2010 — So often cause campaigns are driven by negative messaging. A new UK seatbelt campaign PSA, “Embrace Life,” takes a different and powerful approach that has generated a global response. By focusing on the positive outcomes of wearing a seatbelt rather than the blood and gore of not wearing one, the PSA’s [...]
Archive for February, 2010
(1 February 2010) — We at Chanler Communications were shocked by the earthquake devastation suffered by Haiti and its people on January 12th. As an organization that is committed to communicating and doing “good,” we knew we had to get involved in any way we could. We have chosen to support two key international organizations [...]
